Can I keep useful analytics without third-party cookies?

Yes — use first-party analytics, server-side collection, and aggregated metrics to measure performance while respecting privacy.

Which tools are privacy-first?

Tools like Plausible, Fathom, and privacy-mode of Matomo provide privacy-preserving analytics with minimal configuration.

Privacy-first Analytics 2025

Why privacy-first analytics matter

Regulation and user expectations make privacy a competitive advantage. You can still get actionable insights by focusing on aggregated metrics, first-party events, and server-side data collection.

Privacy and analytics illustration — Privacy-first measurement protects users and preserves insights.

Quick-start checklist

Audit third-party tags and remove unnecessary trackers.
Switch to a first-party analytics provider or server-side collection.
Collect aggregated and anonymized metrics for dashboards.